Retargeting on Different Social Media Platforms

Show: Search Engine Journal Show

Topic: Pinterest, Snap, TikTok Targeting & Ad Options

Major Takeaways

Today consumers are savvier. They have multiple touchpoints with brands or products before making a purchasing decision. They may search for a product on Google throughout their journey. Then compare the prices via comparison shopping websites before checking out on Amazon. Sometimes they may simply lookout for deals and coupons before buying the product or service.

Therefore, retargeting becomes an essential way for increasing customers, leads, or brand loyalists. You can create smart retargeting strategies with audience segmentation and customized messaging for different audience segments. During this episode, Akvile Defazio, President at Akvertise, shares her experience for retargeting on different social media platforms such as Facebook and Instagram, Pinterest, Linked In, Twitter, TikTok, Clubhouse, Twitter Spaces, and Whatsapp.

In conclusion, it’s essential to not only rely on one channel but always roll out your ad campaigns among different social media platforms, search engines and optimize. Optimization is the labor of testing.

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Why do I find it useful?

I find this episode very helpful because it summarizes each major social media platform’s pros and cons. I can feel your pain from my personal experience. It’s frustrating to feel that you cannot leverage the most effective social media channel.