How to Use Influencer Marketing & Find Influencers

Show: Modern Marketing Engine

Topic: B2B Influencer Marketing the Entire Customer Journey

Major Takeaways:

Before using an Influencer Tool to execute your influencer marketing strategy and finding influencers, make sure that:

• Who is your audience?
• What are your audience’s pain points?
• What message or product do you want to convey to them to solve their problems?
• What is the outcome that you are expecting from having the influencers?

When looking for influencers:

• You cannot only rely only on Influencer Tools.
• You also need to make your own deep research and due diligence for the influencers suggested by the influencer tools.
• It is also important to understand the influencers’ audience and how influencers are communicating with their audience.
• It is essential to check out what content they are creating while sending their messaging.
• It is an effective practice to communicate with the influencers and get their perspective in promoting your products and services. Then you can analyze how your product and services are going to align with their messaging and audience.
• The content that you’re going to co-create with the influencers’ will be prepared for the top of the funnel of the customer journey since that content is for the awareness stage of the influencers’ audience.

If you want to create demand generation, which is mid-funnel content, please click here to listen.

Why I like this episode:

This podcast gives me a comprehensive approach to figuring out how to work with influencers and expect them.