What was discussed at Marketing Club CH on September 21, 2021

SEO Fundamentals Room

We had a great session with lots of questions and answers. Don’t forget to join us next Tuesday at 8 am ET!

You can find September 21, 2021, Club House Marketing Club notes underlined below:

Question 1: While link building which one is more critical: Quality or Quantity?

Question 2: How do you run keyword research?

Question 3: What is your Google My Business Listing Strategy?

Question 4: What do you think about the impact of Widgets? Are they good even though they are slowing down the website load time?

Question 5: What’s the best way to bring people to visit my blog?

Question 6: How can I do backlinking?

ClubHouse – Marketing Room info

Question 1: While link building which one is more critical: Quality or Quantity?

It’s important to remember that in 2012 Google had rolled out the “Penguin Ranking Algorithm” to fight poor quality backlinks. If you want to get a better ranking, it’s critical to follow Google’s best practices.

Quality link building is vital because of its credibility and relevancy. When getting backlinks for your site, always check out:

Topical Authority: Is the website linking to my site relevantly matching my content? Is the website linking to my site a credible authority over a niche or a broad idea set? A topically relevant website should cover a range of subjects that is related to that topic. If the topic is only discussed on a single page, then this shows that it’s not a topical authority website. (For more information Searchenginejournal.com or check out this blog post from Moz)
Local Authority: How about the backlink’s geographical location? Is it in the same area as mine? (This factor is crucial if you are a small business and serving local companies) If you can get listed on your local Chamber of Commerce, Local Church, or any listing which has local significance, such as Golocal in Sonoma, CA
General Authority: General Authority consists of 3 major categories and their subcategories:
- Domain Authority
  - Age and Trust
  - Popularity
  - Domain Relevance
- Page Authority
  - Age and Trust
  - Amount of Value Received from links
  - The freshness of the last update
  - Page Relevance
- Link Authority
  - No- follow Attribute
  - Page Authority of the page that contains the link
  - Number of Links on the page that contains the link
  - Link location
    To solve the backlink problem, you can use tools like SEMrush, ahrefs, or Majestic

Question 2: How do you run keyword research?

Before starting keyword research, begin by asking:

What is the purpose of your site?
What kind of problems are your users trying to solve?
Understand what your customer is looking for. What type of words are your visitors using to describe their problems? What are their pain points? Try to generate a variety of phrases and keyword combinations on how they are identifying the solution. Are they aware that there is a solution out there? Talk with your sales team and get their perspective too.
Describe what you are offering to solve the problem.
Research to determine who your competitors are? Especially the ones ranking at the top three Google Search Page Results are the ones to be analyzed in detail. What keywords are they focusing on their pages?
Look at related keywords for your head keyword/keywords and check out what your competitors use as keywords and keyword phrases. You can use Ubersuggest. The free user option is also available)) when you are researching related keywords. Additionally, ahrefs, SEMrush, and other options are available, but those tools have paid versions with a one-week free trial period.
Not only rely on keywords but try to see the big picture in terms of topic relevance.
Use a keyword research tool such as SEMRush, Moz, ahrefs, Keywords Everywhere (Keywords everywhere has a free version).
Google Search Console is highly effective in helping you to see which keywords are used. It also lets you find how you are performing and your ranking for each keyword at SERPs.
Understanding the Search Intent is vital in creating relevant content and using the right keywords or phrases.
When you’re trying to figure out what the search intent is behind any keyword or search, you need to construct “Buyer Persona”
“Buyer Personas” are your semi-fictional ideal customers. They are created with some assumptions that will help to represent who they are.
Define the topical Matrix:
- First Quarter: Branding keywords – The searchers are explicitly coming to your website. They know your brand, and they think that you are providing a solution for their problems. (Example: Nike.com)
- Second Quarter: Offer keywords -You have an offer page, and people visit your website to perform a transaction from your offer page. (They want to buy a commodity/product from your website. (Example: running shoes product page)
- Third Quarter: Authority – What type of questions are people asking to finalize the transaction? What kind of information that we provide helps people to decide and buy the product. What complimentary kind of content makes us an authority. (Guide about understanding your running style
- Fourth Quarter: Aspirational – Who is asking the questions, and what do they aspire to? Which persona is asking the question and why? For Example, a blog post on exercise suggestions for Millennials.

Test those assumptions, think out of the box, and create your content ideas.

Another resource to look at is Pinterest. Pinterest has a Keyword research tool which is showing the most searched keywords on its platform. You can use this tool for free if you have a Pinterest business account. All you need to do is register as a business and access the Pinterest Ad Platform. You’ll find the keyword research tool in the Ad Platform.
You can also use the Pinterest Trends tool with the Pinterest Business account
Try to find or create a multiplier tool for long-tail keyword extraction: For Example, if your head term is “eat taco” you can multiply it with “How to” or “Where to” questions as well as location-based variables
Where to eat taco?
How to make taco?
Eat taco in Sonoma
Eat taco in New York
Where to eat the best taco?

Question 3: What is your Google My Business Listing Strategy?

Actively post on Google My Business Listing Page
Upload original pictures of your business
Do regular news releases
Try to get reviews on your Business Listing page
Answer any question asked by your customers from Google My Business Listing Page.
Include Local Business Schema.
Add any of your business licenses.
The address format used in Google My Business Listing Page must be consistent with what you have used on your website. (Keep the address at the bottom of every page on your website) Similarly, the Name of the business, address, and telephone number should be standard and appear the same way on both your website and Google My Business Listings. Google is cross-checking the Name of the Business, Address, and Phone numbers (NAP) to see the credibility of your business.
Create local pages on your website and create different content for each location you’re serving.
Add FAQ on Google My Business Listing Page. Update them regularly.
Register at your local chamber of commerce as well as BBB.org, Yellow Pages, and Yelp.
Ask for reviews from your customers and provide them with a link to put their reviews on Google My Business Listing Page.
Always be careful in selecting the category of your business. Before choosing your type, check out what your competitors have used as a category.
Don’t forget to fill out each area on Google My Business Listing Page
Upload new offers, posts, or photos regularly.

Question 4: What do you think about the impact of Widgets? Are they good even though they are slowing down the website load time?

It depends on the user’s experience. If it’s making life easier for your user, they will stick to it even though it slows down the site speed. That is to say that your widget is aligned with the user’s intent. This situation adds up the authoritativeness of your site.

Question 5: What’s the best way to bring people to visit my blog?

Create Listing blog posts like “Top 5 Ways to Create a Beautiful Bucket of Flowers or “Best Marketing Automation Tools”
Always use your Google Search Console to get insights about your keywords. Which keywords bringing the highest traffic to your website?
Find keyword gaps and your competitors’ keywords for their top posts by using SEMRush or Ubersuggest.
Try to get backlinks from relevant high-authority websites.
Network with other people and companies for creating meaningful relationships, which can turn into backlinking opportunities for both parties.
Use Google Analytics and Google Search Console to determine the top-performing and poor-performing pages in 6-12 months. Select the struggling ones, then check out whether there is enough demand for that page’s content (keyword). If there is enough demand for this content, recreate/repurpose it. Then link this page internally to other relevant pages on your website. Now you can ask for backlinking to this page from other pages. Do not create new content before deploying the existing ones.
Internally link your pages whenever it is appropriate.

Question 6: How can I do backlinking?

To get more detailed information, you can check out Rob’s Backlinking Course

These are the quick tips for Backlinking:

1) Where do your top 5 competitors get their backlinks from? Which content pages at your competitors’ web pages received those backlinks? Try to utilize backlinks from the websites that the top 5 competitors received.

2) What type of content pages received the most backlinks? Is it a blog post, a video, or the home page?

3) Analyze the hierarchy of your content. (Look at how many layers of content categories and subcategories you have on your site) Do not go further than the third layer of content for backlinking.

4) Select only the relevant pages that make sense for backlinking.

5) Refresh your content regularly constantly to stay relevant.

6) Create small groups with like-minded people posting similar or complementary topics to your website content and exchange links with them. However, always try to stay on the safe side and only create backlinks whenever it’s relevant. Use this deep linking channel once a month and do not over-practice it. When backlinking, differentiate yourself by using affinity keywords (different keywords than your competitors)

7) It’s a good practice to do a favor first for others and then asking a return from them. Always be friendly and kind. Create value for others. You’ll see the benefits coming afterward. You can use Grouphigh.com to see other bloggers and reach out to them for backlinking opportunities.

8) Create the content on Best….., Top….List (For Example, “Best 10 Free Tools for Photo Editing” or “Top 10 Places to Visit in New York”) These types of posts are sticky and have a lot of potentials to get backlinks

This is the summary of the Sep 21 Club House Room. We’ll have our Marketing Club Sessions every Tuesday at 8 am Pacific Time on Clubhouse.

We would be more than happy to see you and answer any questions you got!!! (You can ask any questions from beginner to advanced level). We would like to support everybody from our industry.

Looking forward to seeing you!!!!!

Marketing Club – Clubhouse, Every Tuesday at 8, am Pacific Time