How to Use Video Content as a Powerful Tool For SEO

Video production is an effective way to create brand trust and authority. However, B2B companies are reluctant to use it due to product quality concerns.

Show: Martech Podcast

Topic: Leveraging Video to Build Brand, Trust, and Authority 

Major Takeaways from the podcast:

Since Covid-19 hits, the hours of video watched have been increased, but the length of the video has risen too. However, the creation of video is always a challenging process for so many companies. That’s why so many B2B companies pass video production and leave it to another time.

When creating brand awareness (top of the sales funnel), it is important to have high video production quality. As you begin to engage with your prospective clients further down to the sales funnel, can you guess what is happening? To find the answer to this question, please check out the Martech Podcast.

Would you like to learn more? It’s easy; just click here

Why do I find it useful?

Chris Meador is giving actionable tips on how to produce video content.

 

If you have any questions, I would be more than happy to offer you a 30 Minute FREE Consultation.

Podcast Information

Date: May 13rd Episode #871
Host: Benjamin Shapiro
Twitter: https://twitter.com/benjshap
Guest: Chris Meador (VP Marketing – Wistia) https://www.wistia.com/
Linkedin: https://www.linkedin.com/in/chrismeador/
This podcast can be found at: https://www.martechpod.com/or https://www.hubspot.com/podcastnetwork,  

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  • Google Podcasts.

 

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