00:01 Introduction
00:46: How did you manage to have three different podcasts?
01:38 After 11 months of hard work on Martech Podcast, Ben accomplished 10K downloads and 25K sponsorship inventory sales in the first month of its launch. Benjamin decided to focus on his podcast business rather than continuing his consulting firm.
His consulting business relationship with Searchmetrics turned into a podcast, “Voices of Search Podcast,” sponsored by Searchmetrics. Voices of Search Podcast is being downloaded 100K monthly. Ben thought that developing more content would be his roadmap for 2022. He started the “Revenue Generation Podcast” with one of his friends Doug Bell (CMO of Lean Data). Doug Bell is the show host now, and Ben continues to work on his other podcasts.
04:10 Ben’s core business is about to transition to a rebranding with a brand-new name, “Iheareeverything.com.” He is consolidating his businesses of media productions and consulting into three categories:
- Content As a Service
- Selling sponsorship packages from his podcast network
- A creator cultivation platform for other companies or people to create their podcasts.
05:17 How did Martech Podcast included in the Hutspot Podcast Network?
An accidental email sent to the CMO of Hubspot opened a door for Ben. Kipp Bodnar (CMO of Hubspot) replied and showed interest in including the Martech Podcast in their network. Hard and consistent work combined with the right time brings you success.
07:57 What’s Ben’s formula to create content for different podcasts?
With the Martech Podcasts, Benjamin tested to find the ideal time for maximum engagement with the podcast. He found out that 17 to 20-minute episodes have the highest download rate and sustain the listeners until the end of the episode.
09:43 How did you find yourself in Marketing?
09:50 Benjamin’s love of art and science combined with philosophy led him to study Business Administration with a concentration in Marketing. He started his career as a salesman. Even though he did not like to be a salesman early in his career, he learned about customer relationships, customers’ pain points, communication with customers, listening to their language and terminology, etc.
11:35 What’s your experience with startups?
11:41 Founding your startup is one thing, and working in another startup backed by investors but still short of necessary resources for marketing is another thing. It’s tough to perform with limited resources as Head of marketing. However, all the experience you gained over the years leads you to your next goal. It’s essential to discover the right match for your personal well-being and happiness.
16:00 How do you determine your topics for each podcast?
16:05 It depends on which podcast Benjamin is crafting. The Martech Podcast relies upon requests from outside agencies and clients. Here is their secret sauce key: Sorting through inbound requests with the speakers who have the potential to get the highest engagement by the Martech Podcast listener profiles. That way, not only does Benjamin creates new content but also can reach out to new audiences.
“Voices of Search Podcast” is different. Especially with our regulars like Tyson Stockton and Jordan Koene and our guest speakers, they are targeting a niche market and small community than the Martech Podcast. They simply decide the topic depending on what they want to talk about that week.
“Revenue Generation” Podcast is a new one and has its host, Doug Bell. Therefore, Doug’s team is deciding on the topic and reaching out to prospective speakers.
19:00 How do you explain SEO’s alignment with sales?
19:15 Marketing, Sales, Customer Success, and Product teams use the same or similar technologies and KPIs. They can align and share info and create feedback loops for each other. If they think that they are trying to accomplish the same goal, it’ll be much easier to get them aligned
23:50 What are your SEO expectations for 2022?
24:50 Last year was all about core web vitals. Recently, Google seems to be shifting towards Natural Language Processing, understanding intent, and matching it with the right content. The Passage Ranking might cause more 0 clicks, which would change the signal that Google is following.
You can listen to Benjamin’s Podcasts from Apple Podcasts, Stitcher, or Spotify.
You can reach out to Benjamin Shapiro from one of these links:
- https://www.iheareverything.com/
- https://www.linkedin.com/company/i-hear-everything/
- Linkedin: https://www.linkedin.com/in/benjshap/
- Twitter: https://twitter.com/benjshap
- ING: https://www.instagram.com/benjshap/
Martech Podcast Info:
- https://martechpod.com
- https://www.instagram.com/martechpod/
- https://twitter.com/martechpod
- https://www.facebook.com/martechpod
- https://listen.hubspot.com/public/83/MarTech-Podcast-%2F%2F-Marketing-%2B-Technology-%3D-Business-Growth-5b86063f
Voices of Search Podcast
- https://voicesofsearch.com
- https://www.facebook.com/voicesofsearch
- https://www.instagram.com/voicesofsearch/
Revgen Podcast (Revenue Generation Podcast)
- https://revgenpod.com
- https://www.instagram.com/revgenpod/
- https://twitter.com/revgenpod
- https://www.facebook.com/revgenpod
