During our conversation with Anatolii, we covered the answers to the following questions:
00:01 Introducing Anatolii Ulitovskyi
18:38 What is your experience with LinkedIn Live Sessions?
23:28 What do you think about podcasting in content marketing?
28:36 What do you think about the trends in content marketing in 2022?
31:46 If you are a novel website, where would you start promoting it?
35:20 What is the best way to learn SEO for beginners?
40:45 Who are your favorite SEO people?
44:00 How can our listeners follow you?
44:10 it was a pleasure to talk to you today. We are so sorry that your country Ukraine has been annexed by Russia. We wish your country wins its sovereignty back and stops the Russian invasion soon.
01:25 How did you crack the Code of LinkedIn to get a vast number of followers and endless conversations and comments. You post not once or twice but dozens every day as I’ve watched. What is your secret?
Anatolii has shared his formula very openly and humbly. Here is his story: In 2020, Anatolii decided to focus on the English-speaking North American region to expand his business. To start from scratch, Anatolii has examined and researched North American media usage, various social media behaviors, and promotion channels. Almost every platform he restudied is already highly competitive and saturated. However, he discovered that LinkedIn still provides opportunities. Virtually all the social media channels such as FB, ING, or Twitter have daily posts from almost all their users. Only a couple of million people are posting daily on LinkedIn. He tested each platform and found that LinkedIn is not a platform for posting and finding jobs. LinkedIn is a sharing, collaboration, and networking platform for businesses. What’s so striking is that LinkedIn provides an excellent opportunity to get recognized if it’s done correctly.
- As he experimented with the platform, he found that quantity is a significant element of Linkedin’s algorithm, and he started with hundreds of posts or comments a day. Recently he has been posting 5-10 times a day. In the beginning, the quality of the posts is not that vital since you’re testing.
- You can post infographics, videos, articles, live videos, and events. Whatever you post first, focus on achieving a high volume of posts. The more you post, the better you test, and the sooner you learn what’s working and what’s not. Moreover, don’t get discouraged by not receiving likes; it’s a step-by-step process. This way, you find the best format for yourself and your business. Always be consistent in testing the proper format for you.
- Engage in conversations with others. Anatolii started commenting 200 times a day. Yes, it’s hard, but it’s doable. Start with only a couple of comments. Then expand the number of comments day by day until 200 times (if you can). When commenting, try to give value and contribute by sharing your knowledge or experience. Only when you do that, do people want to learn more about you and visit your profile. They will also be curious about your take on your expertise.
- To get recognition, you need to write at least 1000 thousand comments. Anatolii uses AI tools to write comments because writing 200 comments takes 4-6 hours a day. He cannot afford to spend that much time a day. In that sense, AI tools are handy. However, you need to check out the results driven by AI tools. Because you still need to use your hands and your intelligence. You can try AI tools like rytr or Jarvis and find which one meets your needs.
- Comment on influencers’ posts within the first 5 minutes to 1-2 hours after the post. Those are the most effective times to show your contributions to be seen. People are very active in engaging conversations during the first couple of hours.
- Be perseverant and consistent. Always send as many posts or comments as possible because this will help you understand what’s working. Then you can create high-quality content. Therefore, high quantity supports you in producing high-quality content.
- It’s great to fail. Anatolii thought that he failed 99% of the time when he started content creation on LinkedIn. However, his rigorous attitude helps him to crack the code. Try until you find your sweet spot. Each time you get better and better.
- By posting, you’ll gather more knowledge about your audience. Try commenting on other commenters of the post as well.
18:38 What is your experience with LinkedIn Live Sessions?
LinkedIn Live is an excellent opportunity to start new relationships with other industry members. Anatolii’s approach is to engage in valuable and productive conversations and share his opinions, experience, and insights. However, don’t expect anything to happen soon. When people see that you provide helpful information, they respect you and always look out for your take on topics or issues.
.
23:28 What do you think about podcasting in content marketing?
If you like to talk, podcasting is a great format. Writing a blog is an intense process that necessitates research; and sometimes it takes a couple of days, and sometimes it takes weeks. Then you send the articles to your editor. After the editors complete their work, they send it to the designer. Each step takes time.
On the other hand, podcasting is not a crowded space yet. Plus, it does not create a hole in your budget, and it presents excellent opportunities who want to utilize it. It’s also a fast way of creating content.
28:36 What do you think about the trends in content marketing in 2022?
AI tools have become very vital, which saves time and money. One thing which never changes is the essentiality of the human touch in the process. When your AI tool/tools create your content, you should edit it yourself.
Don’t listen to what others are saying. Always use your strong side. You don’t have to be on every social media channel or platform. When you have limited time and resources, it’s better to go for your strong side.
31:46 If you are a novel website, where would you start promoting it?
You need to create your strategy and priorities. Then check out for low competition keywords and find gaps. It takes 5-10 days to extract the keywords. Once you have your keywords, monitor how others created content with those keywords and create better content with those keywords than your competitors. If you already have content with those keywords, update and refresh them.
To create brand awareness, you should build quality and linkable content to get authority (Google’s EAT- Expertise – Authoritativeness – Trust)
35:20 What is the best way to learn SEO for beginners?
You can learn SEO by reading books and articles, watching videos, listening to podcasts, or joining webinars. Make sure to find a learning platform that conforms to your learning style. Then find all the resources in that format.
You can also learn by sharing and commenting on what you’ve learned. This process will help you remember quickly and enhance your learning style.
Think of ways to incorporate what you’ve learned into your projects when you learn a new thing and be proactive.
Create your website and test the things that you’ve learned. Find the delicate balance of learning and executing. In the beginning, you can spend 80% of your time learning and 20% implementing. Later with your experience, you can spend 80% on execution and 20% on education.
40:45 Who are your favorite SEO people?
Many people. I’ve learned all of them. Another strategy is to share what I’ve learned from the others consistently. Find the best influencer in the space and follow them. Don’t forget to follow new people and bloggers too.
44:00 How can our listeners follow you?
They can find me on LinkedIn and my YouTube channel
I’ll share websites with our listeners to help the Ukrainian people in these difficult times.
Anatolii Ulitovskyi on Linkedin:
https://www.linkedin.com/in/anatolii-ulitovskyi/
on Youtube:
https://www.youtube.com/c/SEOToolsTV
His website
44:10 It was a pleasure to talk to you today. Unfortunately, your country Ukraine has been annexed by Russia. We wish your country soon wins its sovereignty back and stops the Russian invasion soon.
If you want to help Ukrainian People, Please consider donating to:
Unicef:
https://www.unicef.org/ukraine/en World Food Program USA


