SEO Predictions for 2022

1)”What are some changes in SEO, and do you have any advice for 2022?”

00:08:34 Firuze Gokce

     Google Core Web Vitals Update

Google’s Core Web Vitals update had heavily occupied the headlines since May of 2020 because it’s a densely debated subject that everybody was nervous about what would happen. Finally, Google rolled out the CWV update between June and July. Even though it was not impacted SERPs to a great extent, CWV continues to be a valid concern. In 2022 one of Google’s goals is to provide a better search experience for the users. Thus, page speed and related parameters like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLP)  are still at the core of the discussions. (If you would like to check out your page speed, click here  Google Search Console is also a great FREE tool to check out your Core Web Vitals.

Therefore, designing your website with the user in mind is critical. Think about what kind of a search experience you are going to provide. It’s common sense that people do not wait for pages to upload for a long time. Instead, they like to consume the pages that upload fast enough to spend their limited time efficiently. Thus, put your users first and create pages that upload and interact fast enough during the users’ journey. Before selecting a WordPress theme, run tests to see which WordPress theme will better perform.

00:11:44 Karin Tierney

Rich Results and Google Web Stories

Moving forward to 2022, Rich Markup and Rich Results will be more attainable for people who don’t know how to code. Google is getting more visual with Google Web Stories (, which will bring a lot of untapped opportunities for small business owners.

00:13:21 Tonya  Burge

Google My Business has changed to Google Business Profile (GBP)

In terms of Local SEO, there was a massive update by Google. They changed the “Google My Business” to “Google Business Profile” . With this update, Google provided a lot of functionality and accessibility to small businesses. Making an update on your profile gets easier by Google allowing you to make changes directly from the search page results rather than going to the backend of an app or dashboard.

00:14:55 Jon Muranko

 How to create authoritative content?

His advice is to double down the authoritative content. Jon improved the authoritative content for his clients last year. Without getting any links, they received terrific results. So, what is authoritative content? Think of that as you are a reporter, and you don’t have to be an expert. Try to answer any questions with regards to your topic. Then discuss all the niche subjects regarding your case. Also, cover the history of the subject matter. Another secret sauce that John gives is: Using the power of internal linking by creating anchor keywords and texts. For example, you have a food blog. In one of the posts, you talk about various cakes, including chocolate cake. If you have a particular page for a chocolate cake recipe, you can use “chocolate cake” as your anchor text and link that “chocolate cake anchor text” with your chocolate cake recipe page. You are going to be surprised by the results.

Karin also added: If you want to get ranked on one of your keywords, create content that talks about your keyword and make that keyword an anchor text. Link that anchor text with the page that is talking about your keyword.

00:18:30 Joshua Monge

Google Site kit Plugin by Google

Google Site Kit by Google is a great plugin. It allows you to reach out to your Google Search Console, Google Analytics, Page Speed Insights, Google Tags Manager and Google Ad Platform. Google Site Kit seems to replace a couple of plugins because it covers a lot of the functionality of other plugins.

00:19:40 Jon Muranko

Google Search Console Keyword Discovery with Performance Tab

Another secret sauce is to get in Google Search Console (GSC). First, login into GSC . If you don’t know how to set up Google Search Console, you can Google it and find the necessary instructions. When you open up your Search Console Dashboard, Go and click on the “Performance” tab at the left side of the menu. You’ll get another window showing which queries (keywords) people use to come to your website. You’ll also find Countries, Devices, Search Appearance, Clicks and Impressions. You can export the keywords, clicks and impressions data to a Google sheet or excel file. This allows you to analyze your keywords and see which ones drive the traffic. You also find it helpful to discover which keywords you need to optimize for your content.

00:22:20 Firuze Gokce

Different Auditing Methods used for SEO

Another secret sauce that we like to share is last week’s SEO Fundamentals Room. We invited people to share their websites for an audit during our session. All the Mods put their best effort to help those asking for an Audit. Every mode shared their secret recipes (secret sauce) for auditing a website. For that reason, I highly recommend checking last week’s significant takeaways. Every Mod had dropped a gem that you could not find it anywhere else.

00:22:20 Karin Tierney

Significance of Title and Descriptions in SEO

Your site’s Titles and Descriptions are super important. If your site is lacking those, it will be a problem. Therefore, check out whether each page on your website has a unique title and description. Karin has just worked with a client with 1400 pages with no title and description. After placing titles and descriptions, that website has seen over 80% improvement in Click-Through Rates (CTR). Karin has also explained her strategy: Unfortunately, Google is slow in adapting to changes, and we cannot control this process, but what we can control is the titles and descriptions of our website. Even though there may be too many pages that you need to add unique titles and descriptions, it’s worth it because you can see the positive outcomes quickly.