What does iOS14.5 Update mean for Facebook?

Show: Social Media Examiner – Youtube Show

Topic: Facebook Ad Changes Due to iOS14.5, New Ad Options for Facebook and Instagram, and a Lot More

Major Takeaways

After Apple’s IOS 14 privacy update, Facebook’s ad platform is going through remarkable changes. Before that update,  Facebook can follow your trace both on platform and off-platform. In other words, Facebook is tracking your behavior on every website that you visit. Now IOS 14 users have been given a choice to opt-out to get tracked by Facebook or Twitter.

On IOS14 devices, Facebook and Twitter have to ask whether users are allowing social media platforms to track them or not.

The statistics are very astonishing. An astonishingly low number of people accepting to get tracked by Facebook Advertisement Ecosystem. Data is crucial for Facebook’s interest-based audiences, lookalike audiences, and advertisement capabilities.

Allie is talking about what kind of changes are happening on the Facebook Ad Platform, New ad options like Video Stream Ads, and what advertisers need to do to adapt.

Why do I find it helpful?

This episode is significant for Facebook advertisers. To adapt
themselves, they need to be aware of the changes that Facebook is making.

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